Hello everyone, you can now follow us on our twitter page @Saltsisters11. We have purposely made our twitter and Instagram usernames the same, this is a marketing ploy in order for our customers to have much easier access to our original pages, in order to keep up to date on the important information of new upcoming artists and new song releases.
Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marking? Or that 84% of B2B marketers use social media in some form? No Matter what you sell or who you sell it to, using social media as a marketing tool can help you grow your brand/company.
Whys is social media important?
It is seen that a brand doesn't really exist online if you're not represented across all social channels, and regularly interacting with followers, and journalists who cover the industry you're in, in this scenario the music industry.
This is why we are going to be using our twitter to target, re-target and promote to our audience. twitter allows us to survey (to see what our customers like), hashtag (when something new is being created, we can/or the fans can create a hashtag to trend, which will increase the views worldwide) and respond to customers (to keep up the interaction with fans) as well as promoting and leaking brand new information to our audience, which ensure they keep checking up with the media platforms so they don't miss out.
Social media is ever-growing and drastically taking over, this means that a huge audience range will have access to our artists/products. If people are able to see that our company is well established in the music industry, which can be seen by our company being spread across different social media formats, it will increase our company recognition, meaning it will therefore increase its visibility and value to our possible audience.
This is important as it simultaneously makes it easier and more accessible for new customers/ a wider audience range to engage with us, expanding our companies familiarity.
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