Skip to main content

Reception theory- Stuart Halls

This approach focuses on the scope for negotiation and opposition, this means that a text is not simply passively accepted by an audience, but viewers interpret meanings due to their own cultural background and life experiences.
Stuart Hall stressed the role of social positioning in the interpretation of mass media texts by different social groups.
The dominant reading means that the viewer fully accepts the text code.
The negotiates reading means the viewer partly accepts the text code and broadly accepts the preferred reading. 
The oppositional refers to the reader whos social situation places them in a direct oppositional relation to the dominant code.

In our music production we aim to encode the video with the preferred meaning of being able to get through hard situations with independence and not relying on anyone else for happiness, however some viewers may reject this dominant message and take it as something other than how we intended.


Labels:

Comments

Post a Comment

Popular posts from this blog

Marketing

Hey guys! Today I am going to focus on the marketing of our company. Marketing is a very important aspect. Promotional strategies and marketing go hand in hand. Marketing our company and artists will involve different aspects of manufacturing, promoting and selling the artists and our company products to the target market. In order to benefit from audiences to the best we can, we have to first of all understand the target market we are entering. Having a solid and well-thought-out marketing plan can help you identify gaps in the music industry and provide feasible solutions for your clients. Understanding what our customers want and are missing is essential in the business. The 4 P's are the most important  part in the marketing process: Product - The product is going to be our artist herself, Sav (played by Eloise) and the album/music she creates. In many ways this can be seen as not only providing a product for consumers, but also a service, Music i...
Post a Comment
Read more

Salt sisters join Instagram

Hi guys! We have recently joined Instagram to further adapt to our fan base for our artists, and constantly let it grow. I have researched some statistics for you to see, Instagram has massively grown over the years and these statistics prove that marketing on Instagram is a smart move: Instagram has over 500 million active monthly users Instagram users have shared over 40 billion photos to date and share an average of 95 million photos and videos per day. The amount of users which Instagram has enables us to reach a huge audience with our artists and products, allowing the growth of each artist to take their own pathway on social media. It allows us to reach a new audience in a way that the audience wants to be marketed to, using visuals and short messages. Instagram pictures provide a collage, giving the audience a much richer insight into the story of our artist 'Savannah' and also our company itself 'SaltSisters'. Instagram enables us to promote everyt...
Post a Comment
Read more

Salt Sisters join Twitter

  Hello everyone, you can now follow us on our twitter page @Saltsisters11. We have purposely made our twitter and Instagram usernames the same, this is a marketing ploy in order for our customers to have much easier access to our original pages, in order to keep up to date on the important information of new upcoming artists and new song releases. Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marking? Or that 84% of B2B marketers use social media in some form? No Matter what you sell or who you sell it to, using social media as a marketing tool can help you grow your brand/company. Whys is social media important? It is seen that a brand doesn't really exist online if you're not represented across all social channels, and regularly interacting with followers, and journalists who cover the industry you're in, in this scenario the music industry. This is why we are going to be using our twitter to target, re-target and ...
Post a Comment
Read more