Reception theory- Stuart Halls

This approach focuses on the scope for negotiation and opposition, this means that a text is not simply passively accepted by an audience, but viewers interpret meanings due to their own cultural background and life experiences.
Stuart Hall stressed the role of social positioning in the interpretation of mass media texts by different social groups.

The dominant reading means that the viewer fully accepts the text code.

The negotiates reading means the viewer partly accepts the text code and broadly accepts the preferred reading.

The oppositional refers to the reader whos social situation places them in a direct oppositional relation to the dominant code.

In our music production we aim to encode the video with the preferred meaning of being able to get through hard situations with independence and not relying on anyone else for happiness, however some viewers may reject this dominant message and take it as something other than how we intended.

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Polaroid Practice Shots

Hey guys, so we've came up with our music video idea which is going to be including polaroid's, which means we need some serious practice with these throughout until the time of our main production. We had a first attempt just in school, we then used an app to give the images the polaroid effect, which I think worked well,especially for the first attempt. However we are still going to be exploring a variety of ways to give the effect to see which works best. This means we will be taking many more pictures in order to test what works best in order to create the best project for out A2 piece.

One Page Pitch Video

This is our One Page Pitch, where we have presented the ideas we came up with to our Media teacher 'Record company manager' and faced many questions to see if he thought our production ideas are creative and of a good quality. By watching this you will be able to explore our ideas and get the gist of our production.

Year 13

Hey! I'm back, and I'm here to do Year 13, which is the A2 course!! Instead of doing a thriller, like we did for AS, this years assignment will be a music video. As scary as it seems we're going to have lots of practice, up until the summer holidays we'll be messing around learning as much as we can about the process of music videos, where we will be doing a 'Happy' (Pharrel Williams) 30 second remake, and the preliminary task, so we'll soon see how they go!! Stay tuned and see you soon :)

Brooke Pollock A2 Advanced Portfolio

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