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Salt sisters join Instagram

Hi guys! We have recently joined Instagram to further adapt to our fan base for our artists, and constantly let it grow.


I have researched some statistics for you to see, Instagram has massively grown over the years and these statistics prove that marketing on Instagram is a smart move:
  • Instagram has over 500 million active monthly users
  • Instagram users have shared over 40 billion photos to date and share an average of 95 million photos and videos per day.


    • The amount of users which Instagram has enables us to reach a huge audience with our artists and products, allowing the growth of each artist to take their own pathway on social media. It allows us to reach a new audience in a way that the audience wants to be marketed to, using visuals and short messages.


    Instagram pictures provide a collage, giving the audience a much richer insight into the story of our artist 'Savannah' and also our company itself 'SaltSisters'. Instagram enables us to promote everything our company is doing, from the new single releases, to tour dates and artist appearances.
    We shall be using Instagram to tell Savannah's story of the transition from an upcoming artist to a global superstar.


    In order to give Savannah and our company a specific look, we have to think strategically about all the pictures we are going to be posting in order to market her as an artist.
    We must find out what our audience wants and use that to keep them engaged. We must then think about what we know from our audience and fan base, from the demographic information to what gains their attention and consider this when creating our editorial calendar for Instagram.


    By engaging with our current Instagram followers it will increase the level of engagement within the brand, this can be done by the use of hashtags which have an outstanding effect on social media, so this is one of the techniques we shall be using within our instagram.
    Don't forget to check it out @SaltSisters11



     








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