Hey guys! Today I am going to focus on the marketing of our company. Marketing is a very important aspect. Promotional strategies and marketing go hand in hand. Marketing our company and artists will involve different aspects of manufacturing, promoting and selling the artists and our company products to the target market.
In order to benefit from audiences to the best we can, we have to first of all understand the target market we are entering.
Having a solid and well-thought-out marketing plan can help you identify gaps in the music industry and provide feasible solutions for your clients. Understanding what our customers want and are missing is essential in the business.
The 4 P's are the most important part in the marketing process:
Product- The product is going to be our artist herself, Sav (played by Eloise) and the album/music she creates. In many ways this can be seen as not only providing a product for consumers, but also a service, Music is a psycho-physical pursuit of values in sound.
Price and Place- We are going to make our music available on a range of media platforms, such as Soundcloud, Youtube, and Spotify. these formats mean customers are able to access our music for free, which is a good promotional strategy for a upcoming artist, this is because it enables people to listen to the music and get a feel for the artist, gaining fans and popularity for the artist.
Promotion- There are many different ways which we can promote our artist and her products such as live music promotion, the use of media to promote concerts/appearances, promoting the music via twitter, and Instagram and selling it on our it on our website, and also via collaboration with more well known,
In order to benefit from audiences to the best we can, we have to first of all understand the target market we are entering.
Having a solid and well-thought-out marketing plan can help you identify gaps in the music industry and provide feasible solutions for your clients. Understanding what our customers want and are missing is essential in the business.
The 4 P's are the most important part in the marketing process:
Product- The product is going to be our artist herself, Sav (played by Eloise) and the album/music she creates. In many ways this can be seen as not only providing a product for consumers, but also a service, Music is a psycho-physical pursuit of values in sound.
Price and Place- We are going to make our music available on a range of media platforms, such as Soundcloud, Youtube, and Spotify. these formats mean customers are able to access our music for free, which is a good promotional strategy for a upcoming artist, this is because it enables people to listen to the music and get a feel for the artist, gaining fans and popularity for the artist.
Promotion- There are many different ways which we can promote our artist and her products such as live music promotion, the use of media to promote concerts/appearances, promoting the music via twitter, and Instagram and selling it on our it on our website, and also via collaboration with more well known,
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