Brooke Pollock A2 Advanced Portfolio

Hi guys! We have recently joined Instagram to further adapt to our fan base for our artists, and constantly let it grow. I have researched some statistics for you to see, Instagram has massively grown over the years and these statistics prove that marketing on Instagram is a smart move: Instagram has over 500 million active monthly users Instagram users have shared over 40 billion photos to date and share an average of 95 million photos and videos per day. The amount of users which Instagram has enables us to reach a huge audience with our artists and products, allowing the growth of each artist to take their own pathway on social media. It allows us to reach a new audience in a way that the audience wants to be marketed to, using visuals and short messages. Instagram pictures provide a collage, giving the audience a much richer insight into the story of our artist 'Savannah' and also our company itself 'SaltSisters'. Instagram enables us to promote everyt...

  Hello everyone, you can now follow us on our twitter page @Saltsisters11. We have purposely made our twitter and Instagram usernames the same, this is a marketing ploy in order for our customers to have much easier access to our original pages, in order to keep up to date on the important information of new upcoming artists and new song releases. Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marking? Or that 84% of B2B marketers use social media in some form? No Matter what you sell or who you sell it to, using social media as a marketing tool can help you grow your brand/company. Whys is social media important? It is seen that a brand doesn't really exist online if you're not represented across all social channels, and regularly interacting with followers, and journalists who cover the industry you're in, in this scenario the music industry. This is why we are going to be using our twitter to target, re-target and ...

Hey guys! Today I am going to focus on the marketing of our company. Marketing is a very important aspect. Promotional strategies and marketing go hand in hand. Marketing our company and artists will involve different aspects of manufacturing, promoting and selling the artists and our company products to the target market. In order to benefit from audiences to the best we can, we have to first of all understand the target market we are entering. Having a solid and well-thought-out marketing plan can help you identify gaps in the music industry and provide feasible solutions for your clients. Understanding what our customers want and are missing is essential in the business. The 4 P's are the most important  part in the marketing process: Product - The product is going to be our artist herself, Sav (played by Eloise) and the album/music she creates. In many ways this can be seen as not only providing a product for consumers, but also a service, Music i...

We are currently in the process of editing our music video, we are getting to the final stages and want to ensure that we can add all the finishing touches which we would like to make it look professional. I have been researching glitch effects as we believe this will look good in order to emphasis the contrasts between the distressed and normal shots. By placing a glitch between the two different emotions it would really portray to the audience the different emotions 'Savannah' feels, therefore we are going to test it out during out next editing session, and well I suppose, you'll either see if it works or not during the big reveal.

Hi guys, so today we filmed for the second time, it is not half term so we thought today would be the perfect opportunity to have a productive day with no distractions, today we filmed at Eloise's house, we chose this location due to the fact she has a spare bedroom, which is currently being redecorated so the floor was stripped to the original wooden floorboards, which was the effect we had wanted in the first place, and also it had a dark purple wall. This meant that we would be able to do the green screen effect, without the actual green screen. We filmed for around 4 hours from 10am-2pm, and we had a very productive day. This time we did have to book out the equipment, where we used a DSLR and a Tripod, the rest we had access to ourselves, such as the chair and the clothes which Eloise was going to be wearing, for these shots we went for two different looks, one was a distressed and upset look, where she wore a hoodie, with her hair up and make-up smudged, and the second look...

I have created a moodboard of my ideas, concepts and feelings towards what I imagine our music video and the genre we have chosen to entail. I made the moodboard into video format for you all to enjoy and get the gist of my ideas.

This approach focuses on the scope for negotiation and opposition, this means that a text is not simply passively accepted by an audience, but viewers interpret meanings due to their own cultural background and life experiences. Stuart Hall stressed the role of social positioning in the interpretation of mass media texts by different social groups. The dominant reading means that the viewer fully accepts the text code. The negotiates reading means the viewer partly accepts the text code and broadly accepts the preferred reading.  The oppositional refers to the reader whos social situation places them in a direct oppositional relation to the dominant code. In our music production we aim to encode the video with the preferred meaning of being able to get through hard situations with independence and not relying on anyone else for happiness, however some viewers may reject this dominant message and take it as something other than how we intended.

 We have created merchandise which will be available for sale on our website, I shall publish the website address later down the line. Selling merchandise online is a golden opportunity, especially because our fans are drawn towards 'Savannah' through the social media platforms which we use. Merchandise is another source of revenue, it allows us to build up and advertise our artist Savannah through the promotion on the merchandise. Merchandise for artists is extremely important, this is because the music is closely tied to an individuals identity which links with the type of things they wear. Creating merchandise such as hoodies, and perfumes allow the fans of 'Savannah' to align themselves to part of a greater subculture and identify each other as fans. The age of digital piracy has meant that music has become, for many independent artists just like 'Savannah', an automatic loss that’s ‘given away’ to promote gigs, tours, festivals, which is why having me...