Hi guys, so here we are starting out the A2 course and our first task is to make a One Minute Music Video, this is our preliminary task as a practice for the real thing later on in the year. We can't just get straight This prelim task enables us to get a real feel of what it's like to lip sync to music, the variety of shots we will need and how hard the editing will be when it comes to fitting the song in with the lip syncing. I believe this will thoroughly help us when it comes to our main task. So anyway, the song we have chosen to do our one minute music video to is 'U.G.L.Y Heart' by GRL. This song fits well with our group as their our 4 of us so we can quite easily create a pop girl band look, just like the original band had created.
This approach focuses on the scope for negotiation and opposition, this means that a text is not simply passively accepted by an audience, but viewers interpret meanings due to their own cultural background and life experiences. Stuart Hall stressed the role of social positioning in the interpretation of mass media texts by different social groups. The dominant reading means that the viewer fully accepts the text code. The negotiates reading means the viewer partly accepts the text code and broadly accepts the preferred reading. The oppositional refers to the reader whos social situation places them in a direct oppositional relation to the dominant code. In our music production we aim to encode the video with the preferred meaning of being able to get through hard situations with independence and not relying on anyone else for happiness, however some viewers may reject this dominant message and take it as something other than how we intended.
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