Preliminary: Album cover

Our preliminary task was to create a one minute music video, and an album cover to go with. So here we have the album cover, album covers can be used to help promote a specific song, in this case 'Ugly Heart' and the band itself. As we are a girl band we went with the typical look for this category. Whilst researching into album covers many girl bands portray themselves in a similar way on their album cover, as having an image of them all promotes them and denotes to the audience the type of music they are producing within the album, which is an extremely useful promotional technique.

In terms of the back of the album cover we have made this simplistic yet eye-catching, it denotes the look we definitely wanted to achieve of bright colors representing positive vibes which girl bands create.

Comments

Reception theory- Stuart Halls

This approach focuses on the scope for negotiation and opposition, this means that a text is not simply passively accepted by an audience, but viewers interpret meanings due to their own cultural background and life experiences. Stuart Hall stressed the role of social positioning in the interpretation of mass media texts by different social groups. The dominant reading means that the viewer fully accepts the text code. The negotiates reading means the viewer partly accepts the text code and broadly accepts the preferred reading. The oppositional refers to the reader whos social situation places them in a direct oppositional relation to the dominant code. In our music production we aim to encode the video with the preferred meaning of being able to get through hard situations with independence and not relying on anyone else for happiness, however some viewers may reject this dominant message and take it as something other than how we intended.

Marketing

Hey guys! Today I am going to focus on the marketing of our company. Marketing is a very important aspect. Promotional strategies and marketing go hand in hand. Marketing our company and artists will involve different aspects of manufacturing, promoting and selling the artists and our company products to the target market. In order to benefit from audiences to the best we can, we have to first of all understand the target market we are entering. Having a solid and well-thought-out marketing plan can help you identify gaps in the music industry and provide feasible solutions for your clients. Understanding what our customers want and are missing is essential in the business. The 4 P's are the most important part in the marketing process: Product - The product is going to be our artist herself, Sav (played by Eloise) and the album/music she creates. In many ways this can be seen as not only providing a product for consumers, but also a service, Music is a psycho-physical pursu

Brooke Pollock A2 Advanced Portfolio

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