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Marketing

Hey guys! Today I am going to focus on the marketing of our company. Marketing is a very important aspect. Promotional strategies and marketing go hand in hand. Marketing our company and artists will involve different aspects of manufacturing, promoting and selling the artists and our company products to the target market. In order to benefit from audiences to the best we can, we have to first of all understand the target market we are entering. Having a solid and well-thought-out marketing plan can help you identify gaps in the music industry and provide feasible solutions for your clients. Understanding what our customers want and are missing is essential in the business. The 4 P's are the most important  part in the marketing process: Product - The product is going to be our artist herself, Sav (played by Eloise) and the album/music she creates. In many ways this can be seen as not only providing a product for consumers, but also a service, Music i...
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Breathe Me- Final piece

We have finally finished our music video, which as you know we did to 'Breathe Me' by Sia, however Savannah our artist recreated it. The SaltSisters worked hard along with Savannah to achieve the look she wanted. The genre we went for was a combination of pop and indie, which I believe combined and worked well in the music video. I am going to upload the video for you all to see, so feel free to comment and give us any feedback, as audience feedback is key to growing and improving in this industry! As always the products never turn out as you picture them in your head, things go wrong, some things work better than others and you generate new ideas and play with different effects along the way. The shot list doesn't look extremely accurate now, however sticking to the original plan completely would be boring and we wouldn't have created the music video we have today if that was the case.We have conducted this task to the best of our ability and believe we have came ou...
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