Skip to main content

Company logo

We have been playing around creating some ideas for our company logo. A company logo is very important, as soon as customers view our website they will see our company logo and make an initial judgement, if our logo looks professional it is more likely to ensure that customers feel like our company is a professional one, and take our business ideas more seriously.
A good company logo can also attract new customers, an effective and memorable logo can inspire customers to do business with us and remember our image if the time ever arises. Putting the best image forward first helps portray a great image on the inside.
Making a logo that differentiates ourselves from other record labels is key when winning over potential clients and customers, which is why we need a logo which makes us stand out.
Finally having a good logo builds trust with professionalism, having a professional looking logo tells customers that we are a strong company who is good at what we do just from the first look, as we are a record label we have to be creative and ensure people have confidence with us, therefore we need a company logo with portrays this.
After playing around in Adobe Photoshop we achieved 3 looks which we are going to be testing out throughout the launch of our record label and artists to see which works best. 








Labels:

Comments

Post a Comment

Popular posts from this blog

Reception theory- Stuart Halls

This approach focuses on the scope for negotiation and opposition, this means that a text is not simply passively accepted by an audience, but viewers interpret meanings due to their own cultural background and life experiences. Stuart Hall stressed the role of social positioning in the interpretation of mass media texts by different social groups. The dominant reading means that the viewer fully accepts the text code. The negotiates reading means the viewer partly accepts the text code and broadly accepts the preferred reading.  The oppositional refers to the reader whos social situation places them in a direct oppositional relation to the dominant code. In our music production we aim to encode the video with the preferred meaning of being able to get through hard situations with independence and not relying on anyone else for happiness, however some viewers may reject this dominant message and take it as something other than how we intended.
Post a Comment
Read more

Marketing

Hey guys! Today I am going to focus on the marketing of our company. Marketing is a very important aspect. Promotional strategies and marketing go hand in hand. Marketing our company and artists will involve different aspects of manufacturing, promoting and selling the artists and our company products to the target market. In order to benefit from audiences to the best we can, we have to first of all understand the target market we are entering. Having a solid and well-thought-out marketing plan can help you identify gaps in the music industry and provide feasible solutions for your clients. Understanding what our customers want and are missing is essential in the business. The 4 P's are the most important  part in the marketing process: Product - The product is going to be our artist herself, Sav (played by Eloise) and the album/music she creates. In many ways this can be seen as not only providing a product for consumers, but also a service, Music is a psycho-physical pursu
Post a Comment
Read more